An interactive workshop to learn the basics of customer journey mapping, create your first map, and identify opportunities for journey improvement.
About the workshop
This workshop will help you gain confidence in approaching a journey mapping initiative. We will guide you through the basics of the entire process step by step to build a customer journey map for a real project and use it to identify experience improvement opportunities.
What a customer journey map is and how to use it.
Defining the optimal journey map structure for a specific project.
The entire process of mapping out a customer journey from scratch.
What will you learn?
Key journey map components: stages, touchpoints, channels, etc.
Create a pitch to summarize your CJM initiative for stakeholders.
Practice-based learning to encourage active participation.
Learn or level up customer journey mapping skills to take away and use.
Develop the teamwork mentality and bring it to your workplace.
Skills to take away
How it works
Our facilitators will share their expert tips and important dos and don'ts.
Tips and tricks
Who is it for?
For marketing, sales, product, design, customer success teams, or anyone interested in building products and services that people love.
This workshop is for people with little or no experience with customer journey mapping. However, experienced mappers might enjoy the practice as well.
Leave your email to be notified of the next workshop date
Lead Experience Consultant @ UXPressia
Senior Consultant @ UXPressia, CPO @ UXPressia Academy
We help you develop knowledge, skills, and confidence
Yana is an experienced researcher, strategist, and innovator with a background in anthropology. She has practical experience in business strategy and organizational design.
Nick has 15+ years of experience in software development and expert knowledge of UX, user research, and product management. He is an inspiring UX community leader, mentor, and coach.
What participants say
I took part in the Customer Journey Mapping workshop when I was studying the basics of journey mapping. I loved how intensive and dynamic it was, with lots of practice. I could put everything I learned into practice right away. I left the workshop with a ready-to-go journey map draft.
Marketing Specialist at Ilex
We had a CJM workshop on bicycle storage problems with activists, the expert community, and the local government. Everyone had their own view of the problem and how to solve it. The CJM methodology helped us to see the citizen's perspective and identify pain points and opportunities for improvement.
Director at Minsk Cycling Community
We participated in the CJM workshop within the summer school organized by our team. It helped us identify gaps and patterns in our way of thinking about people who we serve. We started to look at things from a different perspective and make rational decisions based on people's real needs, not our assumptions.
Project Manager at Minsk Urban Platform
Have a question? Interested in a сustom workshop for your team? Drop us a line, and we'll get back to you within 2 business days.
Contact us: firstname.lastname@example.org